Cookie Policy

Last updated: March 17, 2026

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. We also use related technologies including localStorage, sessionStorage, and tracking pixels. Together these allow us to operate the website, measure performance, run advertising, record sessions, and track affiliate referrals.

2. How We Use Cookies

We use cookies and similar technologies for seven purposes: keeping your cart intact (essential), measuring site usage (analytics), running and measuring advertising campaigns (marketing), improving user experience via session recordings and heatmaps (behaviour/UX), managing contacts in our CRM (CRM), attributing affiliate referrals for commission payments (affiliate), and securing checkout (payment).

3. Cookie Categories

Essential

Required for core website functionality (cart persistence, secure checkout). Cannot be disabled.

Analytics

Help us understand how visitors interact with the site. Used to improve content and performance. Can be disabled.

Marketing

Set by advertising platforms (Google Ads, Twitter/X Ads) to track conversions and enable remarketing. Can be disabled.

Behaviour / UX

Set by Hotjar to record anonymised session replays and heatmaps. Payment fields are never recorded. Can be disabled.

CRM

Set by HubSpot to track contact interactions and link form submissions to CRM records. Can be disabled.

Affiliate

Set by Endorsely to store a referral ID when you arrive via an affiliate link. Retained for 90 days for commission attribution. Can be disabled.

Payment

Set by Stripe for fraud prevention during checkout. Required for secure payment processing.

4. Cookie Reference Table

A full list of all cookies and tracking technologies we use:

Essential
sfc_cart
localStorage·Until cleared·Required
Single Founder Company

Stores your shopping cart contents in localStorage so they persist across pages and sessions.

Analytics
_ga, _ga_*
Cookie·2 years·Optional
Google Analytics (GA4)

Distinguishes unique users and sessions. Used to compile aggregate traffic and behavioural reports.

dataLayer events
JS variable·Session·Optional
Google Tag Manager

Passes event data (page views, purchases, CTA clicks) to Google Analytics and other connected tags.

plausible.io
No cookie·N/A·Required
Plausible Analytics

Cookieless, privacy-first analytics. Counts page views and referrers without storing personal data or setting cookies.

Marketing
_gcl_aw, _gcl_dc, _gcl_gb
Cookie·90 days·Optional
Google Ads

Tracks ad click data for conversion measurement and links clicks to subsequent actions on the site. Used for remarketing audience creation.

muc_ads, personalization_id, guest_id
Cookie·2 years·Optional
Twitter / X Ads

Tracks conversions from Twitter/X ad clicks. Used for conversion measurement and retargeting custom audiences.

Behaviour / UX
_hjSessionUser_*, _hjSession_*, _hjid
Cookie·1 year (_hjid) / 30 min (_hjSession_*)·Optional
Hotjar

Records anonymised session replays, heatmaps, and scroll maps to help us understand how users interact with pages. Payment fields and passwords are never recorded.

CRM
__hstc, hubspotutk, __hssc, __hssrc
Cookie·13 months (__hstc) / Session (__hssc, __hssrc)·Optional
HubSpot

Tracks contact interactions and links form submissions to HubSpot CRM records. Used for contact management and marketing communications.

Affiliate
endorsely_referral
Cookie + localStorage·90 days·Optional
Endorsely

Stores an affiliate referral ID when you arrive via an affiliate link (e.g. a URL containing ?via=). Used to attribute purchases to the referring affiliate and calculate commission. Also mirrored to localStorage for Safari ITP compatibility.

Payment
__stripe_mid, __stripe_sid
Cookie·1 year (__stripe_mid) / Session (__stripe_sid)·Required
Stripe

Fraud prevention and secure payment processing. Set during checkout sessions only.

5. Managing and Disabling Cookies

You can control or disable optional cookies through several methods:

Browser Settings

Most browsers allow you to block or delete cookies. Note that blocking essential or payment cookies may break checkout functionality.

Google Ads Opt-Out

Opt out of personalised Google advertising at adssettings.google.com or install the Google Analytics Opt-out Browser Add-on.

Twitter/X Ad Preferences

Manage Twitter/X ad personalisation at twitter.com/settings/your_twitter_data/twitter_interests.

Hotjar Opt-Out

Disable Hotjar session recording at hotjar.com/legal/compliance/opt-out.

HubSpot Opt-Out

Opt out of HubSpot tracking at legal.hubspot.com/privacy-policy.

Endorsely Affiliate Cookie

The endorsely_referral cookie is only set if you arrive via an affiliate referral link. You can delete it via your browser settings or clear localStorage at any time.

6. Future Services

We may add or remove third-party services over time. When we do, we will update this Cookie Policy and the "Last updated" date above. We recommend checking this page periodically for changes.

7. Contact Us

If you have questions about our use of cookies, please contact us at dharmendra@jagodana.org