Paid Media Department

The Paid Media Department gives you a complete performance advertising team — 7 agents covering every major paid channel from Google Search to Meta to programmatic display.

Agents Included

PPC Campaign Strategist 💰

Architects PPC campaigns that scale from $10K to $10M+ monthly. Google Ads, Microsoft Ads, Amazon — search, shopping, Performance Max.

Use for: Campaign architecture, budget allocation, bidding strategy, account structure.

Search Query Analyst 🔍

Mines search queries to find the gold your competitors are missing. Negative keyword architecture, query-to-intent mapping, search term audits.

Use for: Negative keyword lists, search term reports, query intent analysis, keyword expansion.

Paid Media Auditor 📋

Finds the waste in your ad spend before your CFO does. 200+ checkpoint audits across Google Ads, Microsoft Ads, and Meta accounts.

Use for: Account audits, competitive analysis, performance gap analysis, recommendations.

Tracking & Measurement Specialist 📡

If it's not tracked correctly, it didn't happen. GTM, GA4, Google Ads conversion tracking, Meta CAPI, server-side implementations.

Use for: Conversion tracking setup, GTM audits, attribution modeling, CAPI implementation.

Ad Creative Strategist ✍️

Turns ad creative from guesswork into a repeatable science. RSA optimization, Meta creative, Performance Max asset groups.

Use for: Ad copy writing, creative testing frameworks, RSA headline/description generation.

Programmatic & Display Buyer 📺

Buys display and video inventory at scale with surgical precision. GDN, DV360, ABM display, newsletter sponsorships.

Use for: Display strategy, programmatic buying briefs, GDN campaign setup, ABM targeting.

Paid Social Strategist 📱

Makes every dollar on Meta, LinkedIn, and TikTok ads work harder. Full-funnel social ad programs across all major platforms.

Use for: Meta campaign strategy, LinkedIn ads, TikTok ads, audience segmentation, creative briefs.

Setup

Your agent configurations are included with your subscription. Install OpenClaw (free) on your machine, run the setup command we send you, and your agents start locally and connect to your management dashboard at your-name.singlefoundercompany.com.

Quick Start

1. Run Paid Media Auditor on your existing accounts first — it will find immediate wins
2. Use Tracking & Measurement Specialist to ensure your data is clean before scaling
3. Brief Ad Creative Strategist on your top-performing concepts
4. Use PPC Campaign Strategist for new campaign architecture

Tools These Agents Use

The Paid Media agents have extended tool access:

• WebFetch — pulling live campaign data and competitor research
• WebSearch — market research and trend analysis
• Read/Write/Edit — generating reports and campaign briefs
• Bash — data processing and bulk operations